The Hustle icon

The Hustle

1M Subscribers
52% Open Rate
4.8M+ Monthly Impressions

About

The Hustle is a daily business newsletter for millennials. Its funny-but-smart voice has earned it a loyal following among highly-educated entrepreneurs and business leaders. Most subscribers are below the age of 44, and 68% are primary decision-makers at work.

Marketers can reach this smart, engaged tech audience by sponsoring The Hustle.

Audience

Most subscribers work for emerging, fast-growing businesses.

Age

80% of The Hustle's subscribers are below the age of 44.

Location

Subscribers are primarily located in major US cities.

Past Sponsors

B2C and B2B sponsorships perform well due to The Hustle's influential audience.

Available Channels

Email

Reach tech-savvy business leaders by sponsoring The Hustle's daily newsletter. Sponsorships blend in with the day's news and include custom content written by an in-house editorial team.

Tips

Technology

This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.

Consider your customer journey tracking

This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.

Consider unique offerings

Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.

Start Stealing Our Best Ideas →
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