About
The Hustle is a daily business newsletter for millennials. Its funny-but-smart voice has earned it a loyal following among highly-educated entrepreneurs and business leaders. Most subscribers are below the age of 44, and 68% are primary decision-makers at work.
Marketers can reach this smart, engaged tech audience by sponsoring The Hustle.
Audience
Most subscribers work for emerging, fast-growing businesses.
Age
80% of The Hustle's subscribers are below the age of 44.
Location
Subscribers are primarily located in major US cities.
Past Sponsors
B2C and B2B sponsorships perform well due to The Hustle's influential audience.
Available Channels
Reach tech-savvy business leaders by sponsoring The Hustle's daily newsletter. Sponsorships blend in with the day's news and include custom content written by an in-house editorial team.
Tips
Technology
This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.
Consider your customer journey tracking
This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.
Consider unique offerings
Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.
Start Stealing Our Best Ideas →