About
Glow is dedicated to empowering women everywhere. A trusted online community to share information and experiences around women’s health.
Audience
2M MAUs.
Age
23% of users 15-25, 55% of users 26-35.
Location
Subscribers are primarily located in major US cities.
Past Sponsors
Pottery Barn, BMW, Target, and Pfizer.
ADVERTISING CHANNELS
Display
In-app display ads served alongside the day's conversations and stories.
Native
In-feed native advertising complete with a headline, image, and call-to-action.
Glow's daily email reaches 177,000 members of the Nurture community who are currently pregnant.
Tips
Technology
This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.
Consider your customer journey tracking
This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.
Consider unique offerings
Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.
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