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Optimism Brands

Building a brighter web. An inbox-first media company that serves inspiring content to millions of readers every day.

Audiences

www.optimism.com/
  • 3.7M monthly website sessions
  • 106s avg. session duration
  • 58% Average Open Rate

About

Optimism is a digital media company with a portfolio of inspiring, newsletter-based publications in a couple key content verticals including News, Travel, Learning, History, Health & Beauty. The newsletter audience is predominantly female, affluent and between the ages of 35-55.

  • Demographics

    56% female and 44% male

  • Audience

    37%+ HHI above $100K.

  • Interests

    59% shop online at least once a week.

  • Past Sponsors

    AG1, Nerdwallet, Babbel, Noom, Merry People.

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Available Channels

Email

  • Contact for pricing
    Dedicated Email
    Crafted along with the publisher's editorial team.
  • Contact for pricing
    Native Newsletter Integration
    Native Ad served across all Optimism newsletters