Optimism Brands
Building a brighter web. An inbox-first media company that serves inspiring content to millions of readers every day.
- 3.7M monthly website sessions
- 106s avg. session duration
- 58% Average Open Rate
About
Optimism is a digital media company with a portfolio of inspiring, newsletter-based publications in a couple key content verticals including News, Travel, Learning, History, Health & Beauty. The newsletter audience is predominantly female, affluent and between the ages of 35-55.
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Demographics
56% female and 44% male
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Audience
37%+ HHI above $100K.
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Interests
59% shop online at least once a week.
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Past Sponsors
AG1, Nerdwallet, Babbel, Noom, Merry People.
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Available Channels
Sponsored Content
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Contact for pricingCo-Branded ArticleReach Optimism's highly engaged audiences with a piece of unique, co-branded content.
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Priced on a CPMDaily NewsletterNative Ad served across specific or all Optimism brands
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Priced on a CPMDedicated EmailCrafted along with the publisher's editorial team.
Custom
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Contact for pricingSponsor An ArticleBrand sponsorship of a pre-planned editorial content piece.