About
Flipboard is a customizable digital platform where users can discover, share, and curate the content that informs and inspires them the most. Flipboard's audience values learning new skills and primarily consumes non-news content.
Audience
52% married with a median HHI of $100K. Readership is 47% male and 53% female
Location
80% US-based, 10% Canada, 10% Global
Age
16% 18-24, 25% 25-34, 22% 35-44, and 37% 45+
ADVERTISING CHANNELS
Sponsored Content
In-app sponsored content always appears fullscreen making only one ad visible at a time.
100% SOV— only one sponsor per newsletter.
Tips
Technology
This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.
Consider your customer journey tracking
This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.
Consider unique offerings
Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.
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