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Flipboard

100MM Monthly active users
700 MM Average sends
46% Average open rate

About

Flipboard is a customizable digital platform where users can discover, share, and curate the content that informs and inspires them the most. Flipboard's audience values learning new skills and primarily consumes non-news content.

Audience

52% married with a median HHI of $100K. Readership is 47% male and 53% female

Location

80% US-based, 10% Canada, 10% Global

Age

16% 18-24, 25% 25-34, 22% 35-44, and 37% 45+

ADVERTISING CHANNELS

Sponsored Content

In-app sponsored content always appears fullscreen making only one ad visible at a time.

Tips

Technology

This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.

Consider your customer journey tracking

This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.

Consider unique offerings

Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.

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