Firefox New Tab
About
The open-source web browser you know and love. Firefox’s new tab page shares curated stories from across the web to users.
Targeting
Target audiences based on keywords and sites visited in the past.
Premium Content
Put your content alongside exceptional stories chosen by curators/editors.
Location
Currently, campaigns only reach users based in the US.
Device
Sponsored content only appears for users on desktop.
Available Channels
Sponsored Content
Sponsored content in Firefox New Tab appears alongside curated stories in the Pocket Recommendations section.
Tips
Technology
This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.
Consider your customer journey tracking
This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.
Consider unique offerings
Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.
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