Firefox New Tab icon

Firefox New Tab

1.5B Monthly New Tabs
US + Desktop Audience
Targeting Opportunities


The open-source web browser you know and love. Firefox’s new tab page shares curated stories from across the web to users.


Target audiences based on keywords and sites visited in the past.

Premium Content

Put your content alongside exceptional stories chosen by curators/editors.


Currently, campaigns only reach users based in the US.


Sponsored content only appears for users on desktop.

Available Channels

Sponsored Content

Serve sponsored posts alongside Pocket's top story recommendations for users as they open a new tab.



This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.

Consider your customer journey tracking

This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.

Consider unique offerings

Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.

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