Firefox New Tab icon

Firefox New Tab

1.5B Monthly New Tabs
US + Desktop Audience
Targeting Opportunities

About

Put your brand in front of specific users when they open a new tab in Firefox. With this type of campaign, sponsored content appears alongside curated stories in the Pocket Recommendations section of the Firefox new tab page.

Sponsored content appears above the fold and blends with other content for better user experience. Marketers can personalize targeting based on keywords, interests, and browsing history.

Targeting

Target audiences based on keywords and sites visited in the past.

Premium Content

Put your content alongside exceptional stories chosen by curators/editors.

Location

Currently, campaigns only reach users based in the US.

Device

Sponsored content only appears for users on desktop.

Available Channels

Sponsored Content

Sponsored content in Firefox New Tab appears alongside curated stories in the Pocket Recommendations section.

Tips

Technology

This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.

Consider your customer journey tracking

This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.

Consider unique offerings

Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.

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