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theSkimm

Stay Informed. Take Action.
  • 5.5MM Daily Newsletter Subscribers
  • 60% Average Open Rate
  • 1%+ Average Ad CTR

About

theSkimm offers a portfolio of newsletters that empower women to understand what’s happening in the world — and what to do next. Their mission is to give millennial women the information they need to live their smartest lives across career, finances, wellness, and beyond.

theSkimm moves her from awareness to action — shaping how she consumes news, engages with products and services, and makes decisions every day.

  • Demographics

    91% Female - affluent, highly educated professionals who lead at work and at home.

  • Audience

    50% have a HHI of +$150K+, 44% hold a Master’s Degree, 60% are responsible for business decisions at their job, and 41% actively use AI tools.

  • Location

    99% US-based audience.

  • Past Sponsors

    Meta, Samsung, Adobe, Vuori, The Points Guy, Noom, Medterra, Wispr Flow.

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Available Channels

Email

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    Daily Skimm Newsletter
    Sent Monday-Sunday
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    Daily Skimm Weekend Newsletter
    Sent Friday-Sunday
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    Skimm Well+Good Newsletter
    Sent on Wednesdays
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    Well Played Newsletter
    Sent on Wednesdays