The News You Need.
  • 6.5MM Total Newsletter Subscribers
  • 16MM Monthly Audience Reach
  • 835K Instagram Followers


As one of the first newsletter-focused media companies, theSkimm reaches her through the channels where she's most engaged to deliver content that helps her take action at key decision-making moments. We publish directly to her inbox, promising a 1:1 connection that is deeply personal, implicitly trusted, and reserved for those who bring true value to her life. As the world's largest independent newsletter, there is no better way to engage women at scale. 
  • Demographics

    92% Female, 8% Male

  • Audience

    67%+ HHI above $100K.

  • Location

    98% US-based audience, 31% live in urban areas.

  • Past Sponsors

    Dollar Flight Club, Vuori, Lemonade, The Ascent, The Points Guy, Ritual, Daily Harvest.

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Available Channels


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    Daily Skimm Weekend
    Fueling your fun on your days off, the Daily Skimm Weekend is the news-free complement to the Daily Skimm, serving up weekend inspo and keeping you in the loop of trending convos in the cultural zeitgeist.
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    Skimm Money
    Your source for the biggest financial headlines and trends, and how they affect your wallet. Helping you to build your wealth in 3, 2, 1…
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    Skimm Parenting
    Expert-backed advice, kid and mom-friendly product recs, with a dose of humor — for parents, by parents.
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    Skimm Well
    Covers you on all things health and wellness – from Q&As with experts, to actionable advice, product recs, and trends delivered right to your inbox.
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    SKM Report
    A mini-marketing conference in your inbox, the SKM Report delivers intelligent insight into how women are feeling, thinking, consuming – and why.