theSkimm
- 5.5MM Daily Newsletter Subscribers
- 60% Average Open Rate
- 1%+ Average Ad CTR
About
theSkimm offers a portfolio of newsletters that empower women to understand what’s happening in the world — and what to do next. Their mission is to give millennial women the information they need to live their smartest lives across career, finances, wellness, and beyond.
theSkimm moves her from awareness to action — shaping how she consumes news, engages with products and services, and makes decisions every day.
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Demographics
91% Female - affluent, highly educated professionals who lead at work and at home.
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Audience
50% have a HHI of +$150K+, 44% hold a Master’s Degree, 60% are responsible for business decisions at their job, and 41% actively use AI tools.
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Location
99% US-based audience.
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Past Sponsors
Meta, Samsung, Adobe, Vuori, The Points Guy, Noom, Medterra, Wispr Flow.
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Available Channels
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Contact for pricingDaily Skimm NewsletterSent Monday-Sunday
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Contact for pricingDaily Skimm Weekend NewsletterSent Friday-Sunday
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Contact for pricingSkimm Well+Good NewsletterSent on Wednesdays
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Contact for pricingWell Played NewsletterSent on Wednesdays