Winnie icon

Winnie

500k Monthly active users
80k Email subscribers
25% Open rate

About

Parents use Winnie to discover high-quality local daycares and preschools and learn all about their programs including detailed descriptions, photos, tuition information, licensing status, availability data and more.

Audience

89% millennial parents. 91% have children ages 0-5 years old.

Location

100% US-based.

Past Sponsors

Discount School Supply, Outschool

ADVERTISING CHANNELS

Tips

Technology

This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.

Consider your customer journey tracking

This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.

Consider unique offerings

Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.

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