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The Athletic

1.4M+ Newsletter Subscribers
40% Avg. Open Rate
615K Social Media Followers

About

The Athletic offers unrivaled sports coverage across every team readers care about and every league readers follow. It is the premiere outlet for sports journalism, news updates, and fandom. Change your game and hit the big leagues with The Athletic.

Audience

Educated and high-earning individuals interested in the world of sports and men's lifestyle. 81% are college educated with a median household income of 125K.

Demographics

89% of readers are between 18 and 49 years old. 93% male & 7% female.

Location

94% US. 6% Canada.

Past Sponsors

Athletic Greens, EA Sports, Masterworks, Simplisafe

CHANNELS

Email

The Athletic Pulse newsletters delivers the top sports stories and commentary directly to readers' inboxes daily.