The Athletic

Get every sports story that matters.
  • 1.4M+ Newsletter Subscribers
  • 40% Avg. Open Rate
  • 615K Social Media Followers


The Athletic offers unrivaled sports coverage across every team readers care about and every league readers follow. It is the premiere outlet for sports journalism, news updates, and fandom. Change your game and hit the big leagues with The Athletic.
  • Audience

    Educated and high-earning individuals interested in the world of sports and men's lifestyle. 81% are college educated with a median household income of 125K.

  • Demographics

    89% of readers are between 18 and 49 years old. 93% male & 7% female.

  • Location

    94% US. 6% Canada.

  • Past Sponsors

    Athletic Greens, EA Sports, Masterworks, Simplisafe

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Available Channels


The Athletic Pulse newsletters delivers the top sports stories and commentary directly to readers' inboxes daily.

  • Contact for pricing
    The Athletic Pulse Newsletter Sponsorship
    Sent Monday through Friday