1.4M+
Newsletter Subscribers
40%
Avg. Open Rate
615K
Social Media Followers
About
The Athletic offers unrivaled sports coverage across every team readers care about and every league readers follow. It is the premiere outlet for sports journalism, news updates, and fandom. Change your game and hit the big leagues with The Athletic.Audience
Educated and high-earning individuals interested in the world of sports and men's lifestyle. 81% are college educated with a median household income of 125K.
Demographics
89% of readers are between 18 and 49 years old. 93% male & 7% female.
Location
94% US. 6% Canada.
Past Sponsors
Athletic Greens, EA Sports, Masterworks, Simplisafe
CHANNELS
The Athletic Pulse newsletters delivers the top sports stories and commentary directly to readers' inboxes daily.