The Hustle is a daily business newsletter for millennials. Its funny-but-smart voice has earned it a loyal following among highly-educated entrepreneurs and business leaders. Most subscribers are below the age of 44, and 68% are primary decision-makers at work.
Marketers can reach this smart, engaged tech audience by sponsoring The Hustle.
Most subscribers work for emerging, fast-growing businesses.
80% of The Hustle's subscribers are below the age of 44.
Subscribers are primarily located in major US cities.
B2C and B2B sponsorships perform well due to The Hustle's influential audience.
Reach tech-savvy business leaders by sponsoring The Hustle's daily newsletter. Sponsorships blend in with the day's news and include a tagline at the top of the email.
There’s a reason these folks are called earlier adopters. They’re trendsetters who can make or break new products.
Consider your customer journey tracking
Early adopters are curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them.
Consider unique offerings
Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.Start Stealing Our Best Ideas →