The Hustle icon

The Hustle

1M Subscribers
40% Open Rate
4.8M+ Monthly Impressions

About

The Hustle is a daily business newsletter for millennials. Its funny-but-smart voice has earned it a loyal following among highly-educated entrepreneurs and business leaders. Most subscribers are below the age of 44, and 68% are primary decision-makers at work.

Marketers can reach this smart, engaged tech audience by sponsoring The Hustle.

Audience

Most subscribers work for emerging, fast-growing businesses.

Age

80% of The Hustle's subscribers are below the age of 44.

Location

Subscribers are primarily located in major US cities.

Past Sponsors

B2C and B2B sponsorships perform well due to The Hustle's influential audience.

Available Channels

Email

Reach tech-savvy business leaders by sponsoring The Hustle's daily newsletter. Sponsorships blend in with the day's news and include a tagline at the top of the email.

Tips

Tech Consumer

There’s a reason these folks are called earlier adopters. They’re trendsetters who can make or break new products.

Consider your customer journey tracking

Early adopters are curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them.

Consider unique offerings

Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.

Start Stealing Our Best Ideas →
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