Firefox New Tab icon

Firefox New Tab

1.5B Monthly New Tabs
US + Desktop Audience
Targeting Opportunities

About

Put your brand in front of specific users when they open a new tab in Firefox. With this type of campaign, sponsored content appears alongside curated stories in the Pocket Recommendations section of the Firefox new tab page.

Sponsored content appears above the fold and blends with other content for better user experience. Marketers can personalize targeting based on keywords, interests, and browsing history.

Targeting

Target audiences based on keywords and sites visited in the past.

Premium Content

Put your content alongside exceptional stories chosen by curators/editors.

Location

Currently, campaigns only reach users based in the US.

Device

Sponsored content only appears for users on desktop.

Available Channels

Sponsored Content

Sponsored content in Firefox New Tab appears alongside curated stories in the Pocket Recommendations section.

Tips

Tech Consumer

There’s a reason these folks are called earlier adopters. They’re trendsetters who can make or break new products.

Consider your customer journey tracking

Early adopters are curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them.

Consider unique offerings

Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.

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