About
SmartNews is an award-winning app that allows users to discover news from over 3,000 publishers. SmartNews keeps users informed locally and globally.
Audience
A community of avid news readers keeping up with local and global headlines.
Location
100% US-based with 56% in large US metro areas.
Age
32% of readers are 18-34 and 42% of readers are 35-64.
ADVERTISING CHANNELS
Native
Reach readers as they scroll headlines with native ads.
Tips
Technology
This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.
Consider your customer journey tracking
This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.
Consider unique offerings
Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.
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