Pregnancy & Newborn icon

Pregnancy & Newborn

250k Monthly active users
500k Active email subscribers
20% Average open rate

About

Pregnancy & Newborn is an online community that embraces the trials and triumphs of motherhood. From a positive pregnancy test, adorable bump pics and real-deal contractions to sleepless nights, heart-melting coos and first words, we’re here to cheer you, educate you, and connect you every step of the way.

Audience

Mothers & mothers-to-be. 80% female.

Location

US-based.

Age

25-34 years old.

Past Sponsors

Kiinde, Lovevery, Luna

Tips

Technology

This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.

Consider your customer journey tracking

This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.

Consider unique offerings

Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.

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