Pocket icon

Pocket

4.4M Newsletter Subscribers
30M Users
4.1B Items Saved

About

A content platform where people can discover high-quality stories from around the web, no matter when it was published.

Audience

Reach millions of young, affluent, influential, and engaged professionals.

Age

Pocket advertising lets you reach a younger demographic that’s immersed in technology.

Location

Most of Pocket’s visitors and subscribers are located in the United States.

Past Sponsors

Salesforce, Atlassian, and Casper reach tech audiences with Pocket campaigns.

Available Channels

Native

Native placements in the Pocket app let you reach users at scale in uncluttered environments. In-app placements connect you with Pocket users when they’re focused on reading and discovery, and Firefox new tab puts your content in front of a targeted audience alongside exceptional stories picked by editors.

Email

Pocket Hits is delivered to more than 4 million inboxes each week, giving you direct access to an influential audience that’s looking for high-quality content. Place a sponsored item in the newsletter, or exclusively own Pocket’s email list with a dedicated campaign featuring a suite of compelling content.

Tips

Technology

This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.

Consider your customer journey tracking

This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.

Consider unique offerings

Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.

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