Mommy Poppins icon

Mommy Poppins

1.6M Monthly active users
112k Email subscribers
15M Unique annual users

About

Written by local parents who love to seek out the coolest, off-the-beaten-track things to do with kids, Mommy Poppins shares activities that aren't just pleasant time passers, but promise enriching experiences for your family.

Audience

79% moms and family decision makers.

Location

99% US-based.

Past Sponsors

Ibotta, Bestow

Tips

Technology

This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.

Consider your customer journey tracking

This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.

Consider unique offerings

Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.

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