Front Office Sports icon

Front Office Sports

350K Daily newsletter subscribers
33% Open rate
2MM Annual active site readers

About

A media brand that covers the business side of the sports industry through a network of newsletters. FOS keeps business professionals up to date with news and actionable insights.

Audience

FOS subscribers are tech-savvy, curious, professionally motivated, and intent-driven.

Demographics

71% male working in finance, fitness, tech, and entertainment with an average age of 39.

Location

Subscribers are primarily located in major US Cities.

Past Sponsors

Blockchain.com, Nike, Draft Kings, Athletic Greens

Tips

Technology

This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.

Consider your customer journey tracking

This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.

Consider unique offerings

Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.

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