Front Office Sports
Front Office Sports (FOS), is a media brand that covers the business side of the sports industry through a network of newsletters. FOS keeps business professionals up to date with news and actionable insights.
FOS subscribers are tech-savvy, curious, professionally motivated, and intent-driven.
71% male working in finance, fitness, tech, and entertainment with an average age of 39.
Subscribers are primarily located in major US Cities.
Blockchain.com, Nike, Draft Kings, Athletic Greens
This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.
Consider your customer journey tracking
This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.
Consider unique offerings
Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.Start Stealing Our Best Ideas →