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Bustle Digital Group

13 Leading media brands
20-40% Open rates
100M Readers

About

Bustle Digital Group’s suite of 20+ newsletters cover the latest in fashion, beauty, tech, experiences, pop-culture and news, reaching diverse and engaged audiences, at scale.

Audience

Millennials and Gen-Z

Publications

Bustle, Gawker, Elite Daily, Nylon, and more

Reach

4MM+ total subscribers & 122 million social fans

Tips

Technology

This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.

Consider your customer journey tracking

This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.

Consider unique offerings

Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.

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