About
Established in 2016, Bach Bracket is the leading platform for fantasy Bachelor— think fantasy football for reality TV. Fans of the hit ABC show can join in on the fun with leagues across the entire Bachelor franchise.
Audience
70% female & 30% male.
Location
North America. 98% English speakers.
Age
70%+ age 18-34.
ADVERTISING CHANNELS
Email sponsorships that reach users every week as they finalize their fantasy picks.
Tips
Technology
This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.
Consider your customer journey tracking
This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.
Consider unique offerings
Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.
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