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Axios

4.8MM+ Newsletter subscriptions
26MM Monthly unique visitors
100% Brand SOV

About

Axios offers a suite of newsletters that get you smarter, faster with news & information that matters. Axios exists to deliver the clearest, smartest, most efficient, and trustworthy experience for their audience.

Audience

C-suite level professionals, finance and media professionals, sports fans, and Fortune 500 leaders (i.e. Alibaba, GM, JPMC, Facebook).

Age

32% of readers 18-34 and 42% of readers 35-64.

Location

85% US-based

Past Sponsors

Clearbanc, Teachable, Revtown

Tips

Technology

This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.

Consider your customer journey tracking

This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.

Consider unique offerings

Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.

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