About
Axios offers a suite of newsletters that get you smarter, faster with news & information that matters. Axios exists to deliver the clearest, smartest, most efficient, and trustworthy experience for their audience.
Audience
C-suite level professionals, finance and media professionals, sports fans, and Fortune 500 leaders (i.e. Alibaba, GM, JPMC, Facebook).
Age
32% of readers 18-34 and 42% of readers 35-64.
Location
85% US-based
Past Sponsors
Clearbanc, Teachable, Revtown
ADVERTISING CHANNELS
In-depth newsletters that cover topics like sports, tech, and economics.
Tips
Technology
This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.
Consider your customer journey tracking
This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.
Consider unique offerings
Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.
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