6AM City icon

6AM City

500K Active subscribers across 9 local markets
23% Open rate
0.75% CTR on ads

About

6AM City is a hyper-local media company, focused on activating communities through daily email newsletters that aggregate the most positive, impactful local news + events.

Audience

75% female. 74% college graduates. 75% homeowners.

Location

100% US-based. Major cities include Nashville, San Diego, Boston, and Charleston.

Age

32% ages 35-54 and 41% ages 55+.

Tips

Technology

This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.

Consider your customer journey tracking

This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.

Consider unique offerings

Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.

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