6AM City is a hyper-local media company, focused on activating communities through daily email newsletters that aggregate the most positive, impactful local news + events.
75% female. 74% college graduates. 75% homeowners.
100% US-based. Major cities include Nashville, San Diego, Boston, and Charleston.
32% ages 35-54 and 41% ages 55+.
This audience is always looking for new solutions to their technical problems. If you can convert them, they'll undoubtedly tell their friends and coworkers about your product. The thing is, knowing where they came from isn't always straightforward.
Consider your customer journey tracking
This audience is curious, but they aren’t necessarily going to rush to sign up for your services and products. Educate them. Then evaluate their conversion paths.
Consider unique offerings
Deals and other incentives are unlikely to drive much demand up front. Focus on building awareness.Start Stealing Our Best Ideas →